Types of Adverts
Charges
Submitting Adverts
Advertising Policy
Types of Adverts
Advertising in The Australian Christian on-line is done both via
graphical adverts displayed on all pages of the site and through classified
adverts, which are predominantly text.
Graphical Adverts
Graphical adverts occur in two sizes, banner ads and sidebar ads. Both
types of advert can be placed so that they either appear permanently on the
site, appearing on every page viewed, or appearing randomly on pages viewed
as part of a "pool" of similar adverts. Naturally, permanent adverts
attract a premium due to their being present on every page viewed.
See also: Submitting adverts.
Banner Ads
Banner ads are 468 pixels wide by 60 pixels high. There is only one
permanent position available, situated at the centre top of each page
viewed. Other banner adverts appear at the bottom centre of each page
displayed. The ad selected for the bottom position when a page is displayed
is chosen on a completely random basis.
Sidebar Ads
Sidebar ads are 100 pixels wide by 120 pixels high. All sidebar adverts
are placed in the right-hand sidebar of the site. As the name implies,
permanent sidebar adverts appear every time a page is displayed. Other
sidebar adverts are displayed on a purely random basis.
Classifieds
Classified adverts predominantly contain text. Classifieds are entered with a
title under the appropriate heading. Classifieds are charged at a flat rate
per month, regardless of the number of words. Advertisers are cautioned,
however, that excess verbiage is not always advantageous in communicating
to your customers. Often, a brief, to the point message indicating where
further information may be obtained is much better than a lengthy discourse
which includes every possible piece of information.
Classified adverts can include graphics, such as company logos or photographs of items for sale.
However, as this involves extra manual processing by our staff, an additional per-image charge will
apply. See the pricing table.
See also: Submitting adverts.
Charges
Advert Type |
Cost Per Month |
Permanent Banner |
$360.00 |
Banner |
$120.00 |
Permanent Sidebar |
$120.00 |
Sidebar |
$60.00 |
Classified |
$50.00 |
Classified Images |
$15.00 per image (in addition to basic classified charge). |
All prices listed above include GST if applicable.
Churches of Christ National Media and Communications, publisher of
The Australian Christian is a registered GST supplier.
ABN: 28 109 312 507.
Submitting Adverts
Method of Submission
All adverts are submitted via the relevant page on our web site:
Graphical advert submission form
Classified advert submission form
Graphical Adverts
Graphics can be submitted as JPEG, GIF, PNG or PhotoShop files via the web form.
They should
be sized appropriately. The link to which a click on the advert leads plus
publication details (advert type: permanent or regular; editions/frequency of
publication) must
also be specified when submitting the advert.
It is important that the correct format be used for the graphic. Photoshop
files will be converted to the appropriate type by staff. PNG is a good all-round
choice. PNG also allows for
transparency in an image. If an ad has only
a few colours in large blocks, then GIF is appropriate. GIF too allows
transparency. If
many colours are used, as in photos, then JPEG is best, however JPEG does
not permit transparency.
Classifieds
Classified adverts may be typed directly into the
web form.
If the document is long or even if you simply prefer, you may even cut and
past from your favourite word processor. (Highlight the text in your word
processor, select Copy from the Edit menu. Place the cursor in the
appropriate field on the web form and select Paste from the Edit menu of the
web browser.
You will need to specify both a heading (title) for the advert and the
classification under which it is to be displayed (e.g. Positions Vacant,
Weddings, Births). The classification may be adjusted by staff for
consistency.
Advertising Policy
Neither this document or an written or verbal quotation represents an offer
to publish advertising. The Australian Christian reserves the right to
refuse or withdraw from publication any advertising at any time, without
giving reasons (even if the advertising had been previously published by us).
|